innberg uses design thinking to help businesses in distinct ways: We develop better brand identities and learn organizations to integrate design and business thinking.

A good brand identity enables clear communication

innberg first develops a deep understanding of an organization’s core values.
These core values drive the design of the identity guideline and brand story. These are used in all the touch points where a company interacts with its audience [collateral, packaging, point of purchase displays, trade show stands, product guidebooks etc.]

Design and business thinking drives innovation

Increasingly, organizations come to Innberg expressing a wish to be “more innovative.“ They realize they have to actually do “new things“, which is scary for big organizations, but daily routine for designers.

While design continues to be seen as a specialized expertise, innberg has experienced that the tools of design are learnable and applicable to challenges that business managers face in this context.

By having our design experts (who also have an outstanding track record in consultancy) team up with your business content experts (who need to find ways to think different about their area of expertise) Innberg creates a capacity to envision and realize tangible futures that are both desirable for people and viable for organizations.