"We have a lift-off..."

On August 15th, 2007 admin wrote:

After hiding out on a staging server for a few months we can finally deliver you our new product. innvire is the name of the brand that delivers a simple but powerful promise. We deliver a set of products that together turn any space into a creative collaboration room.

Our innovative sketch panels (Sketchalots) deliver a large sketchestate, store 12 markers and hold magnetic tools. They can be used anywhere where you have some wall large enough to hold them, and they don’t need any installation so your toolbox can stay closed (and facility management does not have to show up).

Together with our Pouvlov seating system you can easily make small or very large spaces where you can draw, sketch, discuss, try-out plans, ideas or any challenges. The real cherry on top is the fact that all Sketchalots come included with the “Innthebox”. The little box, with great ideas hidden in the kickstart cards, a colorful set of markers and a magnetic wiper make your panel a gravity center of innovation.

With Sketchalot, Pouvlov and Inn-the-box you will be doing just that; innovating. We made it something you can just do, here and now. We made it a verb again.

Please take a look at www.innvire.com and get more insight on their design and characteristics.

Pixar & Jay Shusters...

On April 1st, 2007 ilya wrote:

Jay Shuster had the good grace to show up on Saturday morning to speak to a congregration of certified ASID interior designers and two creative designers that cannot be put in any one category from the Netherlands.


Jay spoke about where he comes from, and why designing cars is in his blood. From his brilliant furniture creations (from salvaged airplane materials) it is clear he is not only about cars.


What was most inspiring for me was the power and expression in his sketches. An important lesson is in the way Pixar operates. There is a whole big team of super gifted creatives, designers and crafts-men (left brain / right brain in the words of Jay) but there has to be a design dictator (at pixar it is John Lasseter), to bring all the efforts together.


It was just great to hear his cool speech, see his awesome art-work, and get a Jay Shuster original sketch in my Moleskine :).

Visit to Ideo and thinking about Hybrids

On March 25th, 2007 ilya wrote:

Fred Dust really started the interiors ‘07 conference for us with his keynote on “predicting the future”. He shared with us 10 rules that can help you determine which developments might turn out to become BIG in the future.


I had already met with John Ravitch of IDEO when we started innberg in 2005, and he had some great insights and tips for us. The rules that struck me most are “Good technology changes people”, which speaks for itself. But rule 6; “Behaviors are best” really rung true. As you might know we are designing a product, and a lot of its intrinsic power comes from behavior we see day in day out around us. Also the trends that these behaviors result in will be amplified when people will use our product. Some of these trends have to do with business creativity, right brain-left brain thinking, and how innovation comes about.


In the afternoon we visited IDEO on pier 28 in San Fransisco. For me it was the second time I could inhale the atmosphere, but for Eelco it was a first, and it was as nice as the first time. Inspiring. We got a little tour from Patrice (human factors), and Beth (business) around the building. And then we had a little workshop. For some of our ASID companions it was a very new experience to work this way, but we felt very at home.


We first had to get a feel for a person by looking at some photo’s the person made. Empathy all the way. It was good to be forced to only work with this subtle feeling. We then had to develop a little scenario on how this person would go about acquiring a car (customer journey). The third part consisted of detailing the experience that occured at the dealership, and that turned him from a prospect into a owner. Our solution zeroed in on the fact that one can get tax benefits for driving a hybrid, but the paperwork is not as easy as could be. Therefore the dealer has specialized folks on site that help you fill out the lengthy forms, and on top of that, the dealer planted trees for a percentage of each purchase.


The day ended with us strawling over the beautiful embarcadero. And then it was off to the ASID Auction, where I whisked away the Alvar Aalto blue vase and the year long subscription to the building museum in Washington DC.


check out some more pictures


It was a great day.

Orgatec 2006

On November 14th, 2006 eelco wrote:

Katrin and Eelco visited the Orgatec 2006 in Koeln. This to see some of the trends and new products and materials in office design. It was a nice show, not too crowded. I liked the Vitra and Herman Miller stand and it was fun to play a bit with the 80K Euro Flipover solution of Polyvision. The design pavilion on the other side of the terrain was also worth a visit. Sofa’s with glowing hearts in there and interesting new seating solutions were presented. We are very busy with prototyping a new product for the office environment. This will in our opinion shake the industry as we combine service with physical products in a way that is quite new to the traditional players. We will keep you updated.

Roadtrip: interieur 06, kortrijk

On November 14th, 2006 ilya wrote:

For some necessary inspiration we headed over to Kortrijk. The first thing we noticed was the good ambiance. It was the first roadtrip trip with the entire team, more about our expansion soon.

It was clear that some trends, multifunctional spaces, are still growing, and that others are declining. The trend for sustainable living is also on the rise in interior landscaping, and we saw quite some proof of that.

Soon after the kortrijk roadtrip we also went to the orgatec in Köln, although it was bigger, and there was much more to see, it was not necessarily better.

We got a lot of inspiration so stay tuned for more news on our upcoming products.

take a look at the site of the biennale.

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