SF Trip innberg

Our visit to SF was mainly focused on out attendance to the Interior ‘07 from the ASID organisation . This interior design gathering was for us a change to meet people from the “metier” and gather new insights. As discussed in the other posts, it was most memorable and we got insights from Ideo to Pixar and Psychology to Sustainability. We met a lot of interesting people and had vivid conversations with most of them.

We always like to feel at home in a city, so to get that feeling you have to conquer the city piece by piece. We had dinner this time in little italy and around Embarcadero and took this trip at bit more time to go outside the city to see some of the icons of this region. We never visited Stanford, Palo Alto and Cupertino (Apple) so we decided to take a look there. Being at Stanford was really impressive. The spacious and beautiful surroundings together with its reputation and the sunny morning made it a nice experience to walk around there. Studying there is in many ways a privilege. We also visited “as they like to call it, the Mothership” the Apple Headquarters in Cupertino. Surprisedly for Apple fans, I was more impressed by walking around in a Whole Foods supermarket . The amount of choice in these kind of supermarkets is beyond imagination. I am a bon vivant and know my culinary treasures in Europe but “WoW”, the assortment, the fresh salads, the fresh sushi, the 20 different types of salt, the kitchen where you can order a custommade Burrito, etc. etc. was really amazing. It was seeing capitalism and service at its peak in a supermarket.

We also passed by Mountainview to surf the free Google Wlan (headquarters of Google) and went on to Santa Cruz, Monterey and ultimately Carmel, where we stayed one night before we flew back. For some who do not know, Carmel has a special Mayor, Clint Eastwood. We ate in a restaurant where the waiters wife was one of Clints employees and where he came in and eats some time…useless info, but a kind of funny though..

Our trip was in one word very successful. We met new people, got new insights, saw new places and got a lot of good exposure on our new to be launched “innterior” concept.