Interior design and psychology

David Kopec handled some of the insights of how the brain and therefore behavior effects how an interior or environment around it is perceived. Some of the prime real estate locations and it’s value is still derived from the fact that people have (hunting) instincts from 10.000’s of years ago. E.g. we liked to be in the forest but oversee the fields, giving us cover but still providing a view on the grazing game. Secondly, we like to be higher up to oversee if there is any enemy coming. This results in that the 3 top real estate locations are still: 1. Wide and open view from home, 2. Penthouses that have oversee cityscapes and 3. Houses that look up to hills or mountains which also gives a good overview of the area in front of it..
Another nice thing was that is has been researched that rooms with windows even in creative rooms do more good to the brain than distract people. The unconscious part of the brain remains stimulated to think about the creative problem even if it is bothered with distracting views in between. So do not lock yourself up to think freely, go outside!
Some of the more known rules also past by; That combination of colors, shapes and lines can dramatically influence your mind about how big a space or room is perceived; Man like more square shapes and women more rounded shapes; Women concern about details, man focus on big picture.
One thing I liked about improving design and user experience of a space or building is having key people mention all the associations with the old space; How does it smell, what main colors do you assoiciate with it, what sounds do you remember, etc… This whole holistic experience of how people perceive e.g. a Hospital. The atmosphere of sterile smell, white / mint colours, the alerting beeps from machines puts them straight away in a mood than locks them up. Before 1970’s people came to a hospital to die, after this era, medical knowledge and treatment improved and made hospitals a place to recover. This social change should also reflect in the ambiance of a Hospital.

This is also an important element to address in our new product. The change of mood to enable free and objective thinking.