Interior 07 and innberg product..

The interior ‘07, organized by the ASID Chapter of San Francisco is a 3 day conference where interior design professionals and producers meet and exchange thoughts, honours and network. It was held in the San Francisco Hyatt Regency, your typical 80’ish style hotel with Massive atrium. The trip was really successful, we met a lot of people, mingled nicely into the many cocktail events.

The courses varied in quality. The visit to IDEO was lots of fun as was the presentation about Psychology and interior design on which more in another post. The big, varied crowd was a perfect opportunity to have an “unfocus” group about our new concept that will improve incompany creativity and innovation. We got only positive response and came from interior designers till VP level of one of the largest software companies in the USA.

We did not yet encounter any cultural differences on this other continent which we might face when we would also launch this product to area’s as Asia or South America. Let’s first conquer Europe and North America ;-)

The ASID did a good job in keeping the quality up of the speakers, have a good organization around it and provided excellent catering and parties. We will be back next year in New Orleans..